Buckle is a technology company that insures workers in the gig economy. Our challenge was to solve how a startup differentiates itself in commoditized sector where low cost and coverage are table stakes. By placing Buckle in a position that celebrates the peace of mind and freedom a driver has with proper insurance, we were able to carve out a distinct voice for the brand to communicate its offering.

My responsibilities:

Market and audience research
Branding and positioning
Communications framework

Due to confidentiality agreements I can only share a high-level overview of my recent projects.
If you would like to see more, please reach out at my email below.