Son&Sons

2018-2019

Buckle is a technology company that insures workers in the gig economy. Our challenge was to solve how a startup differentiates itself in commoditized sector where low cost and coverage are table stakes. By placing Buckle in a position that celebrates the peace of mind and freedom a driver has with proper insurance, we were able to carve out a distinct voice for the brand to communicate its offering.

My responsibilities:

Market and audience research
Branding and positioning
Communications framework