Buckle
Son&Sons
2018-2019

Buckle is a technology company that insures workers in the gig economy. Our challenge was to solve how a startup differentiates itself in commoditized sector where low cost and coverage are table stakes. By placing Buckle in a position that celebrates the peace of mind and freedom a driver has with proper insurance, we were able to carve out a distinct voice for the brand to communicate its offering.

My responsibilities:

Market and audience research
Branding and positioning
Communications framework




Due to confidentiality agreements I can only share a high-level overview of my recent projects.
If you would like to see more, please reach out at my email below.


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