Kanoo is a fintech start up in the Bahamas with a mission to serve it’s under-banked population. Our team was tasked to create a brand that would inspire growth and prosperity; and to define strategic opportunities and tactics for the brand to enter the market. We traveled to several of the major islands, and interviewed locals and business owners who’s livelihood was not solely to connected tourism. Through our research and interviews, we were able to identify a position that represented the power of people to prosper.

My responsibilities:

Conduct market and audience research 
Creative lead on brand naming
Supported defining brand postioning
Concepting marketing tactics

Due to confidentiality agreements I can only share a high-level overview of my recent projects.
If you would like to see more, please reach out at my email below.