8 inc.

Kymdam, founded in 1954, is Vietnam’s leading producer of latex mattresses. As the brand sets its eyes on entering the competitive bedding market in the US, they required a partner that could help them translate their unique offering to a new audience, and develop a position that would allow them to stand out. We developed a holistic experience masterplan that embraces nature, the benefits of latex, and its connection to wellness.

My responsibilities:

Conduct market and audience research
Define product positioning
Crafted brand tone of voice.
Creative direction

Due to confidentiality agreements I can only share a high-level overview of my recent projects.
If you would like to see more, please reach out at my email below.