8 inc.
Linji is one of the largest and fasting growing 24 hour convenience stores in Hefei, China. As the local population and economy expands, the brand is seeking to revamp its identity and overall experience to align with the changing market. 

8inc. was asked to develop a new brand that would translate to a broader audience and to consult on the stores redesign. 

Synthesizing our discoveries and research, we were able to craft a westernized name for the brand, store front designs and an identity that speaks to the brands around the clock offerings.

My responsibilities:

Site audits & market research
Staff interviews
Co-Facilitate leadership workshops
Re-Branding / Naming
In-store communications